內容簡介本套教材共分2冊，第1冊為基礎英語寫作,從一般英語文體的角度出發(fā)，闡述有關的寫作技巧，內容涵蓋選詞、造句、段落的寫作以及各類體裁文章的寫作，力求讓學生在學習有關技巧的過程中，對類似的商務英語文體有個初步的印象；第2冊為商務英語寫作，該冊分為兩大部分：一部分為商務文件的寫作，包括一般的商務信函，如推銷信、詢問信、訂貨信、投訴信等；另一部分為公司內部的報告和合同等，其中合同部分有一些英漢對照的樣本，供學生學習參考。本套教材配有豐富多樣的實踐性練習。章節(jié)目錄Lesson1 ElementsofaGoodBusinessLetter１1.WhatIsaGoodBusinessLetter？１2.TheLayoutofaBusinessLetter２3.AddressingtheEnvelope１６4.TelefaxandEmail１７Exercises２２Lesson2 PromotionCommunications２７1.WhatIsaGoodSalesLetter?２７2.SellingaProduct３１3.SellingaService３６4.MoreSamples４０ Exercises４３Lesson3 RequestLetters４６1.WhatIsanEffectiveRequestLetter?４６2.RequestingDetailedInformationaboutanAdvertisedProduct４９3.RequestingInformationabouttheAvailabilityofaProduct５２4.RequestingInformationaboutanAdvertisedService５５5.RequestingInformationaboutDiscounts５７6.MoreSamples６０Exercises６４Lesson4 ResponseLetters６８1.RespondingtoRequestsforDetailedInformationaboutanAdvertisedProduct６８2.RespondingtoRequestsforInformationaboutanAdvertisedService７23.RespondingtoRequestsforInformationabouttheAvailability ofaProductorService７５4.MoreSamples８１Exercises８４Lesson5 SpecialRequestLetters８７1.AskingforanAppointment８７2.AskingforAdvice９０3.AskingforFreeProducts９２4.RequestingReproductionPrivilegesforCommercialUse９５5.MoreSamples９８ Exercises１０２Lesson6 RespondingtoSpecialRequestLetters１０６1.RespondingtoaRequestforanAppointment１０６2.RespondingtoaRequestforAdvice１０９3.RespondingtoaRequestforFreeProducts１１２4.RespondingtoaRequestforReproductionPrivilegesforCommercialUse１１５5.MoreSamples１１８ Exercises１２２Lesson7 LettersfromCustomerstoSuppliers(I)１２５1.PlacinganOrder１２５2.CancellinganOrder１２８3.ThankingaSupplierforService１３１4.ComplainingaboutUnsatisfactoryServiceorProduct１３３5.MoreSamples１４２ Exercises１５２Lesson8 LettersfromSupplierstoCustomers(I)１５７1.InformingaCustomerabouttheShipmentofGoods１５８2.InformingaCustomerThatYouAreUnabletoFillHisOrder１６０3.ThankingaCustomerforanOrder１６３4.ExpressingAppreciationforSupport１６６5.Explaining　/ApologisingforProblems１６９6.MoreSamples１８４ Exercises１９１Lesson9 LettersfromCustomerstoSuppliers(II)１９６1.AskingforPermissiontoReturnPurchasedGoods１９６2.AskingforEasierPaymentTerms１９９3.MoreSamples２０６ Exercises２１０Lesson10 LettersfromSupplierstoCustomers(II)２１３1.RespondingtoRequestforPermissiontoReturnPurchasedGoods２１４2.RespondingtoRequestConcerningPayment２１７3.MoreSamples２２４ Exercises２２９Lesson11 CollectionLetters２３３1.ElementsofPersuasioninCollectionLetters２３３2.TypesofCollectionLetters２３５3.MoreSamples２４４ Exercises２４７Lesson12 InterofficeLetters(Memorandums)２５０1.FormalandInformalMemorandums２５１2.Request,Confirmation,andProceduralMemorandums２５４3.MoreSamples２６２ Exercises２６６Lesson13 EmploymentCommunications２７１1.WritingJobApplicationLetters２７１2.WritingR sum s２７４3.WritingtoJobApplicants２７７4.AcceptingandDecliningaJobOffer２７９5.MoreSamples２８２ Exercises２８６Lesson14 BusinessInvitationsandResponses２９０1.WritinganInvitation２９０2.MakingResponsestoInvitations２９４3.MoreSamples２９９ Exercises３０１Lesson15 TheWritingofAdvertisements３０６1.AdvertisingandEnglishAdvertisements３０６2.LinguisticFeaturesofAdvertisingEnglish３103.PracticeofCopywriting３２４ Exercises３２9Lesson16 ClassificationandStructureofBusinessReports３３１1.ClassificationofBusinessReports３３１2.BasicElementsandStructureofBusinessReports３３３3.SamplesofFormalandInformalReports３４８ Exercises３６１Lesson17 ProceduresofWritingaFormalBusinessReport３６５1.DeterminingandDefiningtheTopic３６５2.CollectingData３６６3.PresentingYourFindingsandAnalysingtheReportProblem３６６4.PresentingaConclusion３７２5.MakingRecommendationandAnticipatingEffects３７３6.WritingStyle３７４7.Appendix:DifferentKindsofBusinessReports３７７ Exercises３９１Lesson18 BusinessContracts３９７1.TypesofBusinessContracts３９７2.GeneralPrinciplesinWritingandUnderstandingaBusinessContract４０６3.ComponentsofaBusinessContract４０７4.RelevantLaws４１７5.StylisticFeaturesofBusinessContracts４１８6.Appendix:SampleofaContract(withChineseTranslation)４２２ Exercises４２９KeystotheExercises４３１